Primi Vizi was founded in 1995, the same year I was born.
The year I was born, my mother opened a small shop dedicated to the world of children, filled with care, creativity, and love for things made with heart.
When I decided to continue this story, there was only one thing I didn't want to change: the name.
Because Primi Vizi is not just a brand. It's a piece of our family.
Growing up amidst fabrics, threads, and patterns, I learned the art of sewing and the passion for handmade creation from her.
So, I chose to transform this legacy into something of my own: a collection of handmade dolls and small tailored garments designed to accompany childhood with sweetness and authenticity.
Each doll is slowly created by hand, with attention to detail and carefully selected materials.
Alongside the dolls, I also create coordinated accessories and clothing, inspired by a delicate, natural, and timeless world.
I believe in objects that tell a story.
Those that endure over time, that are cherished, remembered, and handed down.
Today, Primi Vizi continues to grow in this way:
between tradition and new ideas,
with the same love as always,
but through new hands. 🤍
Heartmade